Post by account_disabled on Dec 23, 2023 19:53:47 GMT -8
Counterpoint BBDO has created Friend:DS, a new contact app with artificial intelligence that is capable of finding 99% compatibility . Thanks to the analysis of language and the cadence of writing, the app connects people with the same affinities. One of the most popular ways to get to know each other today is through these types of apps, in which people's exterior often seems to be more important than their interior. Therefore, in Friend:DS, developed by Glassworks, users cannot see the person they are talking to at any time . «It is an application, but it would almost be better to call it an experiment. The idea was to create an application capable of making us connect in a more human , more intimate way.
Put aside labels and prejudices, and meet people who, for one reason or another, we would never have met," explains Eva Crespo, creative director of the project. If you do not display the embedded Phone Number List video correctly, click here . The piece presented by this app shows several volunteers who chat with other people and, after blind chats and a strong connection , they meet their interlocutors and discover that they are people with Down Syndrome. "If we have so many things in common, why do we let just one chromosome separate us?" reads the claim of this project. At the end of the video, we discover that it is a campaign carried out by the agency for DOWN ESPAÑA under the title #QueNadaNosSepare and on the occasion of World Down Syndrome Day.
![](https://manchestermassage.net/wp-content/uploads/2023/12/download.png)
The objective? Raise awareness about the barriers that are built in society to prevent connecting with those people who may have the most things in common with us. «People with Down syndrome want to be one more in society. That also means socializing, having fun, making friends... Until the age of 12/13 everything goes well, they have friends at school, they are invited to parties... but there comes a time when a distance begins to occur , parents begin to notice that They no longer call our children like before, the excuses and pretexts begin and you realize that they suffer a lot. This continues into adulthood. It seems that their only possibilities for socialization were to interact with other people with Down syndrome," explains Mateo San Segundo, president of DOWN ESPAÑA. "This is a vicious circle that is very difficult to get out of and that is why this campaign is so necessary.
Put aside labels and prejudices, and meet people who, for one reason or another, we would never have met," explains Eva Crespo, creative director of the project. If you do not display the embedded Phone Number List video correctly, click here . The piece presented by this app shows several volunteers who chat with other people and, after blind chats and a strong connection , they meet their interlocutors and discover that they are people with Down Syndrome. "If we have so many things in common, why do we let just one chromosome separate us?" reads the claim of this project. At the end of the video, we discover that it is a campaign carried out by the agency for DOWN ESPAÑA under the title #QueNadaNosSepare and on the occasion of World Down Syndrome Day.
![](https://manchestermassage.net/wp-content/uploads/2023/12/download.png)
The objective? Raise awareness about the barriers that are built in society to prevent connecting with those people who may have the most things in common with us. «People with Down syndrome want to be one more in society. That also means socializing, having fun, making friends... Until the age of 12/13 everything goes well, they have friends at school, they are invited to parties... but there comes a time when a distance begins to occur , parents begin to notice that They no longer call our children like before, the excuses and pretexts begin and you realize that they suffer a lot. This continues into adulthood. It seems that their only possibilities for socialization were to interact with other people with Down syndrome," explains Mateo San Segundo, president of DOWN ESPAÑA. "This is a vicious circle that is very difficult to get out of and that is why this campaign is so necessary.