Post by account_disabled on Nov 22, 2023 21:03:14 GMT -8
The structure of the text also has a huge impact on the reception and understanding of the content. It is much easier to read a text divided into short paragraphs with subheadings, containing bullet points and excerpts of the most important information. At this level, the choice of typeface is also important. The last layer – relational – refers to an empathetic approach to the reader based on positive relationships. In the text, address the recipient directly and avoid using unfriendly phrases that not only make it difficult to understand the message, but also have a negative attitude towards the sender. What are the benefits of using simple language.
Both the recipient and the sender benefit from simple communication. The recipient of a simple language reads the text faster, understands and remembers it better, and after reading does not feel confused he knows what to do. In turn, for the broadcaster, the Email Marketing List application of plain language principles may mean improved service quality, image benefits, as well as time and financial savings. Yes, financial! An example would be heresimplifying the content of the Department of Veterans Relations Letterin the USA in the early s. The old version of the letter sent to people generated as many as , calls asking for additional explanations. After implementing simple language and sending a new version of the letter to recipients, only calls were received.
![](https://static.wixstatic.com/media/29965c_55a45a6f8de044b3a617147961f30288~mv2.jpg/v1/fill/w_420,h_239,al_c,lg_1,q_80,enc_auto/29965c_55a45a6f8de044b3a617147961f30288~mv2.jpg)
The savings in this case were estimated at almost PLN ,. dollars per year. Simple language in the service of SEO The industry has long been emphasizing that good content is one that puts people first. Stuffing keywords or using uninflected phrases goes against the rules of simple language, and most importantly it does not guarantee a top position in the search results. Google is increasingly understanding user intentions and connections between words, and subsequent algorithm updates reward highquality content written in a natural language for people, not robots.
Both the recipient and the sender benefit from simple communication. The recipient of a simple language reads the text faster, understands and remembers it better, and after reading does not feel confused he knows what to do. In turn, for the broadcaster, the Email Marketing List application of plain language principles may mean improved service quality, image benefits, as well as time and financial savings. Yes, financial! An example would be heresimplifying the content of the Department of Veterans Relations Letterin the USA in the early s. The old version of the letter sent to people generated as many as , calls asking for additional explanations. After implementing simple language and sending a new version of the letter to recipients, only calls were received.
![](https://static.wixstatic.com/media/29965c_55a45a6f8de044b3a617147961f30288~mv2.jpg/v1/fill/w_420,h_239,al_c,lg_1,q_80,enc_auto/29965c_55a45a6f8de044b3a617147961f30288~mv2.jpg)
The savings in this case were estimated at almost PLN ,. dollars per year. Simple language in the service of SEO The industry has long been emphasizing that good content is one that puts people first. Stuffing keywords or using uninflected phrases goes against the rules of simple language, and most importantly it does not guarantee a top position in the search results. Google is increasingly understanding user intentions and connections between words, and subsequent algorithm updates reward highquality content written in a natural language for people, not robots.