Post by account_disabled on Mar 4, 2024 2:35:28 GMT -8
First results with homemade video ads Recently I have tested the video advertising tool in Ads Manager several times. I would like to share some of my findings with you. Where I used a static triptych ad on Instagram Stories in an earlier phase of a large visibility campaign I now have the same images in the swipe template one of the possibilities that forms a kind of slideshow of images of the video advertising tool put. In both phases of the campaign different variants of the static triptych or video ads ran. With the new video variants the CPM dropped from an average of to Read also effective video formats for every company infographic I then ran different types of content side by side for another account in a traffic campaign on news overviews from Facebook and Instagram.
Here Ive run four separate static images one carousel ad and one Russia Mobile Number List template video with images side by side is of the carousel where a CTR is usually higher but so is the CPM the CTR is . and the CTR of the homemade video ad is a whopping . In addition in percentage terms the majority of views and clicks came from the video. It can therefore rightly be said that it performs best within the ad set. In this test the CPM of both the video and the carousel is slightly higher than that of the static images but since it is a traffic campaign that CTR is of course a joy to make. Finally I also tested similar homemade videos on a last account for conversions within a retargeting audience. with static images and a carousel.
![](http://zh-cn.ddleads.com/wp-content/uploads/2024/03/Russia-Mobile-Number-List11-300x167.jpg)
Unfortunately there was no clear winner for the videos yet. The carousels here yielded as many conversions as the homemade videos. Well you cant always throw a so to speak. tips to get started with video in Meta yourself Have you been inspired and do you want to get started with video ads on Facebook or Instagram Then I have useful tips for you . Make use of the video advertising tool in advertising manager For a long time it seemed that the videos formatted from the tool in Ads Manager didnt quite come into their own.
Here Ive run four separate static images one carousel ad and one Russia Mobile Number List template video with images side by side is of the carousel where a CTR is usually higher but so is the CPM the CTR is . and the CTR of the homemade video ad is a whopping . In addition in percentage terms the majority of views and clicks came from the video. It can therefore rightly be said that it performs best within the ad set. In this test the CPM of both the video and the carousel is slightly higher than that of the static images but since it is a traffic campaign that CTR is of course a joy to make. Finally I also tested similar homemade videos on a last account for conversions within a retargeting audience. with static images and a carousel.
![](http://zh-cn.ddleads.com/wp-content/uploads/2024/03/Russia-Mobile-Number-List11-300x167.jpg)
Unfortunately there was no clear winner for the videos yet. The carousels here yielded as many conversions as the homemade videos. Well you cant always throw a so to speak. tips to get started with video in Meta yourself Have you been inspired and do you want to get started with video ads on Facebook or Instagram Then I have useful tips for you . Make use of the video advertising tool in advertising manager For a long time it seemed that the videos formatted from the tool in Ads Manager didnt quite come into their own.