Post by account_disabled on Dec 26, 2023 3:04:39 GMT -8
In most industries, there are periods when the so-called cucumber season, followed by the peak season, when traffic and sales in an online store or company increase dramatically. To be able to handle a lot of traffic at one time, you must prepare your online store for the peak season. Let's check how to do it. DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54.
How to prepare your store for peak sales? Develop a strategy and WhatsApp Number List calendar of important dates How to prepare an online store or company website for high traffic and where to start? The first step should be to develop a sales strategy for the year. Look at the calendar and identify key dates, holidays and events that are important to you from the point of view of generating revenue. If you run a store with funny gadgets and gifts for various occasions, you must take into account an increase in sales around Valentine's Day, the boyfriend's day. If you sell wedding accessories, your sales will peak in spring, summer and early autumn, when most people plan weddings. All online stores should take into account days such as Free Shipping Day or Black Friday, as well as planned sales and discounts, e.g. on the occasion of the brand's birthday or seasonal discounts. Remember, however, that you should start preparing for the sales season and the increase in store traffic many weeks or even months before the planned peak.
![](http://aolemaillist.com/wp-content/uploads/2023/12/Whatapp-data-300x205.png)
E-commerce areas you need to take care of before peak sales Before you see a big increase in sales in your store, you need to take care of the following areas of your e-commerce business: IT infrastructure - take care not only of the technologies used (e.g. plug-in updates), but also of an efficient team that will constantly solve technical problems encountered by customers, customer service - ensure high quality customer service and an appropriate number of employees who will be able to serve many people at the same time, logistics - remember to stock the store so as not to have to wait for the delivery of key products during the peak season; also employ the appropriate number of people to ensure quick delivery of ordered products to customers; marketing - make sure that marketing activities, e.g. store positioning , are started at least a few months before the sales season; Shortly before the peak, you can invest in a Google Ads campaign (e.g. a Google Shopping product campaign ) that will support the sale of key products.
How to prepare your store for peak sales? Develop a strategy and WhatsApp Number List calendar of important dates How to prepare an online store or company website for high traffic and where to start? The first step should be to develop a sales strategy for the year. Look at the calendar and identify key dates, holidays and events that are important to you from the point of view of generating revenue. If you run a store with funny gadgets and gifts for various occasions, you must take into account an increase in sales around Valentine's Day, the boyfriend's day. If you sell wedding accessories, your sales will peak in spring, summer and early autumn, when most people plan weddings. All online stores should take into account days such as Free Shipping Day or Black Friday, as well as planned sales and discounts, e.g. on the occasion of the brand's birthday or seasonal discounts. Remember, however, that you should start preparing for the sales season and the increase in store traffic many weeks or even months before the planned peak.
![](http://aolemaillist.com/wp-content/uploads/2023/12/Whatapp-data-300x205.png)
E-commerce areas you need to take care of before peak sales Before you see a big increase in sales in your store, you need to take care of the following areas of your e-commerce business: IT infrastructure - take care not only of the technologies used (e.g. plug-in updates), but also of an efficient team that will constantly solve technical problems encountered by customers, customer service - ensure high quality customer service and an appropriate number of employees who will be able to serve many people at the same time, logistics - remember to stock the store so as not to have to wait for the delivery of key products during the peak season; also employ the appropriate number of people to ensure quick delivery of ordered products to customers; marketing - make sure that marketing activities, e.g. store positioning , are started at least a few months before the sales season; Shortly before the peak, you can invest in a Google Ads campaign (e.g. a Google Shopping product campaign ) that will support the sale of key products.